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May 21, 2019

Snapchat rolls out three Snap Games in a bid to keep you off Instagram

One of the ways Snapchat is trying to spruce up engagement on its stagnant social platform is through Snap Games, a series of multiplayer games that users can play with their friends and/or with strangers across the network. Three of them have been rolled out to users and are available to play today.

Snapchat users are able to pull up the games library by heading into a chat thread and tapping on the rocket icon at the bottom-right corner.

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Snapchat rolls out three Snap Games in a bid to keep you off Instagram was written by the awesome team at Android Police.

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May 20, 2019

Instagram’s IGTV copies TikTok’s AI, Snapchat’s design

Instagram conquered Stories, but it’s losing the battle for the next video formats. TikTok is blowing up with an algorithmically suggested vertical one-at-a-time feed featuring videos of users remixing each other’s clips. Snapchat Discover’s 2 x infinity grid has grown into a canvas for multi-media magazines, themed video collections, and premium mobile TV shows.

Instagram’s IGTV…feels like a flop in comparison. Launched a year ago, it’s full of crudely cropped & imported viral trash from around the web. The long-form video hub that lives inside both a homescreen button in Instagram as well as a standalone app has failed to host lengthier must-see [...]

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May 17, 2019

Instagram kills Direct, its standalone Snapchat competitor, merges it into main app

In order to fiercely compete with Snapchat, Facebook launched Stories on almost all its messaging platforms, beginning with Instagram. The feature was so popular it succeeded in dethroning its rival, which encouraged the company to release a standalone messaging app called Direct. Although the new software brought some extra features like exclusive filters, Instagram has decided to merge all functionalities into its main application.

The company states “conversations will automatically move over to Instagram,” which hints it doesn’t plan on maintaining two separate apps.

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Instagram kills Direct, its standalone Snapchat competitor, [...]

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May 9, 2019

Nike latest Snapchat Lens shows support for USWNT

With the 2019 FIFA Women’s World Cup drawing closer, fans of the US Soccer Women’s National Team have one more way to show their support. The creatives at Nike have put together an AR Lens that slaps a team jersey on you, and of course links to Nike….
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