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June 23, 2019

Week-in-Review: YouTube’s awful comments and Google’s $1B tech-free investment

Hello, weekend readers. This is Week-in-Review where I give a heavy amount of analysis and/or rambling thoughts on one story while scouring the rest of the hundreds of stories that emerged on TechCrunch this week to surface my favorites for your reading pleasure.

Last week, I talked about how the top gaming industry franchises were proving immortal and how that could change. I mainly asked questions and I got some great answers in my email. Keep the feedback coming.

An interesting corollary to that conversation was Niantic releasing its Harry Potter title this week, a game that takes liberal gameplay cues from Pokémon GO but attaches it to new [...]

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June 12, 2019

Facebook will not remove deepfakes of Mark Zuckerberg, Kim Kardashian and others from Instagram

Facebook will not remove the faked videos featuring Mark Zuckerberg, Kim Kardashian and President Donald Trump from Instagram, the company said in a statement.

Earlier today, Vice News reported on the existence of videos created by the artists Bill Posters and Daniel Howe and video and audio manipulation companies including CannyAI, Respeecher and Reflect. 

The work, featured in a site-specific installation in the UK as well as circulating in video online, was the first test of Facebook’s content review policies since the company’s decision not to remove a manipulated video of House Speaker Nancy Pelosi received withering criticism from [...]

 
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June 6, 2019

Verified Expert Growth Marketing Agency: Ampush

Customers have described Ampush as the “McKinsey of growth marketing,” and in many ways, it’s apt. Ampush has a relentlessly quantitative, full-funnel approach to growth marketing, and they’ve built proprietary software to back it up. Co-founder and CEO Jesse Pujji explains why Ampush exclusively works with direct to consumer companies, and why they went from serving 100 companies in 2015 to forming deeper partnerships with less than 20 companies today.

On Ampush’s evolution

“From 2011 to 2015, we were one of a handful of companies that could do Facebook really well, although that’s all we did.  As a result, we ended up working with a ton of growth [...]

 
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May 24, 2019

How to see another company’s growth tactics, and try them yourself

Julian Shapiro Contributor Share on Twitter

Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor

How do startups actually get their content marketing to work? What’s the cost of buying users from Facebook and 13 other ad networks?

Every company’s online acquisition strategy is out in the open. If you know where to look.

This post shows you exactly where to look, and how to reverse engineer their growth tactics.

Why is this important? Competitive analysis de-risks [...]

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