Earlier today, Tyson Foods announced the launch of its first foray into the meat replacement market with the unveiling of its Raised and Rooted brand.
While the company’s plant-based nuggets present a direct challenge to companies like Beyond Meat, Tyson Foods is playing a different game by introducing consumers to foods that are blended with meat and protein replacements.
So it’s not exactly a direct competitor to Beyond Meat, a former Tyson Foods venture portfolio investment, or Impossible Foods, which are the two current leaders in the growing alterna-beef category.
Rather it seems to be an attempt to up-sell customers on products [...]
After being crowned by Burger King as the first meat replacement patty to roll out nationally with one of the largest fast food chains, Impossible Foods has raised $300 million in capital.
The financing brings the company’s total equity raise to $750 million — and provides a sizable pool of funds to draw from as it continues to compete with its newly-publicly traded rival, Beyond Meat.
Beyond Meat rockets in early trading on Nasdaq, reaching a valuation of over $3 billion
Both companies are looking to provide plant-based replacements for animal proteins, but while Beyond Meat has focused on consumers in the grocery store, [...]
Meat alternatives are getting a big public market debut with the Beyond Meat public offering, as shares of the company rocketed above their initial list price.
The company’s shares surged up 135% in their market opener, valuing the company as high as $3.52 billion. Volatility was so high on the company’s stock that the Nasdaq had to pause trading of “BYND” shares.
The company’s first trade came in at $46 at 12:18 p.m. Eastern, according to a report in MarketWatch. That’s a whopping 76% above the initial price. Gains extended throughout the morning reaching an intraday high of $63.43 (or around 154% above its initial high) and the stock is now [...]