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June 18, 2019

Next-gen ‘Pictionary Air’ arrives at Target June 23rd

Starting this Sunday, you can pick up Pictionary Air at your local Target for $20. The new game puts a high-tech spin on the classic. You’ll still pull a card, choose from a list of items to draw and race against a timer, but you’ll use a large digit…
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June 14, 2019

NFC-enabled Hot Wheels cars keep tabs on which is fastest

Hot Wheels has done a lot over the past few years to reinvent itself as a brand that’s more than just little die-cast cars. We’ve seen remote control vehicles, augmented reality racing and even cars you build yourself. Now the brand’s next step…

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June 10, 2019

Mattel’s Comic-Con Batman Exclusives Include Some Very Colorful Action Figures

Oh sure, there are other parts of Mattel’s Dark Knight-themed exclusives for San Diego Comic-Con. But do you really need convincing beyond the return of the Technicolor dreamboat that is Rainbow Batman?

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February 28, 2019

MGM is somehow making a live-action movie about the View-Master

If you have fond memories of playing with a View-Master as a kid, Mattel is hoping to cash in on your nostalgia. The toy maker is teaming up with media company MGM to produce a live-action film based on the classic stereoscope toy. Details on the fil…
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