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June 19, 2019

YouTube uses AR to let you try on makeup during tutorials

There’s no question YouTube’s beauty bloggers have some of the largest followings, and the platform has become an important place for even the biggest makeup brands to debut their products. Now, Google’s AR Beauty Try-On feature will let YouTube user…
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May 30, 2019

YouTube is working on AR-powered makeup samples for beauty shoppers [APK Teardown]

YouTube is undeniably one of the most influential platforms in the world; and when it comes to product marketing, there’s no place better. Google recognizes this and is preparing to integrate Google Shopping into YouTube in the near future. While there are plenty of implications, we’re going to focus on a specific feature that uses AR technology to help customers shop for makeup.

Teardown .teardown{color:black;font-family:Consolas,Monaco,'Andale [...]
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March 7, 2019

AI picks your ‘perfect’ makeup shade without seeing your face

Finding a decent foundation is the Holy Grail of beauty that many makeup-wearers can only dream of. Even if you find something that just kind-of-works for you, chances are you’ll stick with it instead of risking spending more on something that won’t….
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January 10, 2019

The company behind YouCam Makeup app launches a new set of AR tools for beauty brands like Ulta

Released in 2014, the year before Snapchat put face filters on the road to ubiquity, Perfect Corp’s YouCam Makeup app gave many smartphone users their first taste of augmented selfies. At the beginning, it let users experiment with different makeup looks and portrait-editing tools. Since then, YouCam Makeup has expanded beyond selfies into e-commerce and retail with tools for over 200 beauty brands and retailers, including L’Oréal, Estée Lauder, Cosmopolitan, and Target (the big-box retailer’s online Virtual Try-on tool uses Perfect Corp.’s technology).

At CES this week, Perfect Corp announced a new roster of products under the brand name Beauty 3.0, [...]

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