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March 7, 2019

AI picks your ‘perfect’ makeup shade without seeing your face

Finding a decent foundation is the Holy Grail of beauty that many makeup-wearers can only dream of. Even if you find something that just kind-of-works for you, chances are you’ll stick with it instead of risking spending more on something that won’t….
 
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January 10, 2019

The company behind YouCam Makeup app launches a new set of AR tools for beauty brands like Ulta

Released in 2014, the year before Snapchat put face filters on the road to ubiquity, Perfect Corp’s YouCam Makeup app gave many smartphone users their first taste of augmented selfies. At the beginning, it let users experiment with different makeup looks and portrait-editing tools. Since then, YouCam Makeup has expanded beyond selfies into e-commerce and retail with tools for over 200 beauty brands and retailers, including L’Oréal, Estée Lauder, Cosmopolitan, and Target (the big-box retailer’s online Virtual Try-on tool uses Perfect Corp.’s technology).

At CES this week, Perfect Corp announced a new roster of products under the brand name Beauty 3.0, [...]

 
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October 24, 2018

Women On Twitch Go Without Makeup To Support A Fellow Streamer

Earlier this week, one of the most followed streamers on Twitch, Pokimane, surprised viewers by kicking off her stream sans makeup. On Monday, the Fortnite player, podcaster, and IRL streamer decided she’d walk her fans through what it takes to do her makeup for one of those streams. It ended up touching off a wide…

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