Remember that egg that became Instagram’s most-liked post? It used its recently-acquired fame to shed light on mental health and the pressures of social media.
The account now has 10 million followers — its record photo has over 52 million likes — and it put that audience to use with a 30-second video that aired on Hulu around the Super Bowl. The account had teased a major revealed in recent weeks, and it proved to be the short spot with Hulu that promotes mental health awareness, particularly around the context of using social media.
“Recently I’ve started to crack… the pressure of social media is getting to me,” the video reads as the egg’s [...]
In early January, an anonymous Instagram user posted a picture of an egg, trying to get other people to like it in order to beat Kylie Jenner’s world record of 18 million likes. They succeeded. And now you can date the egg in a video game.