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February 22, 2019

Bowser will replace Reggie Fils-Aimé as Nintendo of America president

Enlarge / If your name is Mario and you work at Nintendo of America, watch out. (credit: Sam Machkovech)

After 16 years at Nintendo of America, president, COO, and famed spokesperson Reggie Fils-Aimé will retire from his roles this year. His last day is April 15, at which time he will be replaced by senior VP of sales Doug Bowser, according to a press release.

Fils-Aimé joined the company in 2003 as executive VP of sales and marketing before becoming its president and chief operating officer in 2006. For years, he has been the public face of Nintendo in the United States at press conferences and online marketing streams, and [...]

 
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February 21, 2019

The Internet Reacts To Bowser Taking Over Nintendo

After 15 years, the man, myth, and infinitely meme-able legend Reggie Fils-Aime has finally kicked enough ass and taken enough names. He’s being succeeded as president of Nintendo of America by a man with the greatest name of all: Doug Bowser. Never before have the jokes so readily written themselves.

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January 11, 2019

Bowser Jr. Finally Gets His Due

When Bowser Jr. came onto the scene in 2002’s Super Mario Sunshine, the first words out of his mouth were “Leave my mama alone!” He’d kidnapped Princess Peach because Bowser had told him she was his mother and was trying to stop Mario from rescuing her. After Mario eventually defeated him, Bowser Jr. confessed to his…

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September 24, 2018

The Internet Has Been Replaced By Bowser Wearing The Super Crown

A concept introduced in a single fan-made comic strip has absolutely destroyed the internet.

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