On the heels of its groundbreaking foray into interactive storytelling with the choose-your-own-adventure style “Black Mirror” episode, Bandersnatch, Netflix will look to produce much more interactive entertainment, according to vice president of content, Todd Yellin.
Speaking at the FICCI-Frames conference for Indian media and entertainment in Mumbai, Yellin said in a keynote that audiences could expect many more interactive stories to come from the streaming media service, according to a report in Variety.
“We realized, wow, interactive storytelling is something we want to bet more on,” Yellin reportedly said. “We’re doubling down on that. So [...]
If you watched Netflix’s latest ‘Black Mirror’ production, there’s no doubt it reminded you of the “Choose Your Own Adventure” books. Now, the publisher that owns the trademark to “Choose Your Own Adventure,” Chooseco, LLC, is suing Netflix. The publisher is alleging trademark infringement, The Hollywood Reporter first reported.
In the complaint, Chooseco says Netflix “used the mark willfully and intentionally to capitalize on viewers’ nostalgia for the original book series from the 1980s and 1990s. The film’s dark and, at times, disturbing content dilutes the goodwill for and positive associations with Chooseco’s mark and tarnishes its [...]
Bandersnatch, the new, Choose Your Own Adventure-style installment of Black Mirror out today, is (as you might expect) a twisty bit of interactive fiction. And Netflix has further tied the metatextual knot by building out a real website for the episode’s fictional games studio Tuckersoft, where several of the…