Tesla might not engage in traditional advertising. That doesn’t mean the automaker isn’t keen on getting new customers and retaining the ones it already has.
Most of Tesla’s methods have focused on leveraging its existing customer base to attract new buyers. And that strategy has continued. This time, the company is turning its showrooms into arcades and inviting owners to bring their family and friends to try it out through June 30.
Tesla sent out an email earlier Tuesday with the promotion that invites people “to experience the new Tesla Arcade.” People who are interested are asked to RSVP to their local showrooms via this link.
As part of the gaming option for Tesla’s cars, Todd Howard, the director of Bethesda Games, said that the company’s “Fallout Shelter” game will be coming to Tesla displays.
Elon Musk is a huge fan of the Fallout series, saying in an interview at the E3 gaming conference that he’d explored “every inch” of Fallout 3.
Earlier this year, Tesla announced that it was adding “2048” and “Atari’s Super Breakout” to the list of games that drivers and passengers can play on the company’s dashboard display.
The company added Atari games to its slate of apps and services last August via a software update. At the time, the [...]
The $250 base system (with 4GB of RAM) doesn’t include either of these two controllers.
LOS ANGELES—At E3 meetings this week, Atari finally showed off playable, near-final prototypes of its long-delayed, heavily crowdfunded VCS, the company’s modernized homage to the original Atari Video Computer System (aka the 2600). Obviously, there was a lot of discussion of what the system—which starts at $250 in a package without controllers—actually is at this point. But there was just as much focus on what it is not.
First off, representatives wanted to stress that despite outward appearances, this is not just a retro [...]