Instagram kills Direct, its standalone Snapchat competitor, merges it into main app
In order to fiercely compete with Snapchat, Facebook launched Stories on almost all its messaging platforms, beginning with Instagram. The feature was so popular it succeeded in dethroning its rival, which encouraged the company to release a standalone messaging app called Direct. Although the new software brought some extra features like exclusive filters, Instagram has decided to merge all functionalities into its main application.
The company states “conversations will automatically move over to Instagram,” which hints it doesn’t plan on maintaining two separate apps.
Instagram kills Direct, its standalone Snapchat competitor, merges it into main app was written by the awesome team at Android Police.